Customer Relationship Management

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Details

Category: Customer Relationship Management

Overview

Gardens Customer Relationship Manager (CRM Gardens) is used to manage customer relationships. It is an integral part of the system enabling total control of the relationship in relation to business key performance indicators (customer profitability, strength of the relationship). It supports the optimization and standardization of the entire sales process - from the monitoring of potential customers, through service contact information, and post-warranty support.

 Market challenges

• Maintaining of market share
• Increase sales
• Creation of price and discout policy
• New clients acquisition
• Management of the existing clients structure

Key features

• Freedom of configuration
• Functionality adjusted to the mechanisms of industry and individual company's needs
• Ability to implement sales and marketing mechanisms to B2B and B2C
• Management of sales channels
• Integration of Gardens CRM  module with other sources of information about the market and customer
• Possibility  to use advanced technologies and customer segmentation algorithms
• Through the integration with other  Gardens ERP modules, the ability to coordinate all sales and marketing activities, including advanced promotions, many price lists, discount mechanisms, or loyalty programs
• Integrated workflow engine
• Control of payments and soft debt recovery in the sales area
• Full control over the activities carried out by sales team in the area of CRM

Benefits

• Optimization of sales resources
• Reducing administrative costs
• Consistent and customer-oriented business processes
• Building profitable distribution channels
• Increasing the efficiency of trade operations by creating offers adequate to the customer needs
  
• Gaining new customers and business partners
• Increase customer satisfaction and loyalty

Main tools

• Individual calendars of visits, actions and activities for each client
• Management of the process of clients acquisition and retention
• Segmentation and features of the clients
• Activities planning based on individual action calendars and task lists for each sales team member
• Management of member clubs
• Management of call center
• Reports of financial accounts
• Sales Funnels